The Culture in the Workplace Questionnaire™ is a cross-culture online tool that is based on the extensive research of and endorsed by Prof. Geert Hofstede*.

*Ranked by the Wall Street Journal to be one of the 21 most influential business thinkers alongside luminaries like Tom Peters, Stephen R. Covey and Malcolm Gladwell, Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture.

Through the publication of his scholarly book, Culture’s Consequences (1980, new edition 2001, Geert Hofstede (1928) became the founder of comparative intercultural research. His most popular book, Cultures and Organizations: Software of the Mind (1991, newest edition 2010, co-authored with Gert Jan Hofstede and Michael Minkov), has so far been translated into 20 languages.

Understanding National Culture

National Culture, what Prof. Geert Hofstede refers to as "software of the mind/mental programming," is a critical variable that guides peoples' actions and reactions. Cultural misunderstandings can be counterproductive to individual development, organizational effectiveness and profits, as well as international relations.

Understanding one's own national culture and the impact of this on the actions of others is essential for effective global business interactions. The Culture in the Workplace Questionnaire™ will provide you with insights about yourself and provide you a better understanding of how your cultural preferences, as well as the cultural preferences of others, impact working relationships. It will also provide you with a framework for understanding diverse approaches to effective workplace interactions such as problem-solving, working in teams and managing projects that will drive business results.

Overview of the CWQ

Developed in collaboration with Professor Geert Hofstede and Dr. John Bing of ITAP International, the Culture In The Workplace Questionnaire™ (CWQ), is a profiler designed to calibrate an individual’s cross-cultural signature across Professor Hofstede’s six dimensions of national culture:

Individualism

INDIVIDUAL ORIENTATION VS
GROUP ORIENTATION

The degree to which action is taken for the benefit of the individual, or the benefit of the group.

Power Distance

HIERARCHICAL ORIENTATION VS PARTICIPATIVE ORIENTATION

The degree to which inequality or distance between those in charge and the less powerful (subordinates) is accepted

Certainty

NEED FOR CERTAINTY VS
TOLERANCE FOR AMBIGUITY

The extent to which people prefer rules, regulations and controls or are more comfortable with unstructured, ambiguous or unpredictable situations

Achievement

ACHIEVEMENT ORIENTATION
VS QUALITY OF LIFE ORIENTATION

The degree to which we focus on goal achievement and work or quality of life and caring for others.

Time Orientation

LONG TERM ORIENTATION
VS SHORT TERM ORIENTATION

The extent to which members of a society are prepared
to adapt themselves to reach a desirable future, or the extent to which they take their guidance from the past and focus on fulfilling their present needs and desires

Indulgence

INDULGENCE VS RESTRAINT

The tendency to allow relatively free gratification of basic human drivers related to enjoying life and having fun, or the conviction that such gratification needs to be curbed and regulated by strict social norms

Features & Benefits

The Culture in the Workplace Questionnaire™ (CWQ), based on the research of Prof. Geert Hofstede, produces individual national culture profiles.
The CWQ facilitates the comparison of individual culture orientations with selected country scores that they need to interact with at work. With this knowledge, individuals and teams will be able to better understand and reconcile differences, which will enable enhanced business outcomes. Backed by over 45 years of research with profiles of over 70 countries globally, the CWQ, when coupled with personalized coaching or learning, is a powerful way to increase one’s cultural sensitivity and more importantly, improve collaboration, business performance and personal effectiveness.

The Culture in the Workplace Questionnaire™ is a particularly effective instrument to assist individuals and organisations in:

  • Carrying out their global assignments effectively
  • Working effectively in global and virtual teams
  • Leading employees globally
  • Building high performing global teams that deliver business results
  • Enhancing global relationships
  • Managing supervisors or subordinates from countries other than their own
  • Developing guidelines and policies for people working in different countries

Professor Geert Hofstede

"Through the global respondents that have used the CWQ, the data harvested over the years suggests that the Culture In The Workplace Questionnaire is not only an excellent teaching tool but, in addition, generates research results which correlate with my Values Survey Modules (VSM). It is thus a unique instrument which is validated and reliable in the field of cross-cultural learning and interventions."

TRY THE CWQ TRIAL

(we'll send you your own personalised report)