by Rachel Thexeira

After nearly two decades of working in an international environment, the Hofstede Culture in the Workplace Questionnaire™ has finally provided me with a data-driven, reliable and intelligent framework, highlighting my own cultural preferences to compare with those of other countries. Through the “Hofstede CWQ lens”, I’m equipped to notice clients’ and colleagues’ cultural preferences and therefore able to effectively adapt my own communication style to match theirs.

This proves to be an invaluable skill that has helped me in a multitude of events such as team building, stakeholder management, and client negotiations. I would highly recommend anyone working in an international environment to learn more about the CWQ and its multiple facets of a deeper understanding of national cultures.