Culture In The Workplace™ is endorsed by Professor Geert Hofstede to represent and apply his body of research to workplace challenges.

About Us


As a Global Licensee of Professor Geert Hofstede's work, Culture In The Workplace™ is fully endorsed by him to represent and apply his body of research to workplace challenges. We are a full-service consulting firm specialising in Cross-Cultural and Organisational Culture initiatives.

Together with our International Partner Network, we focus on driving organisational culture and bridging gaps across national cultures for organisations across the globe.

* Prof. Geert Hofstede, regarded as the founding father of intercultural research, was ranked by the Wall Street Journal to be one of the 21 most influential business thinkers. He is also co-author of the International bestseller “Cultures and Organizations: Software of The Mind” which has been translated into 20 languages.


Our offerings include learning, coaching and consulting interventions to embed culture and enhance cultural awareness/ sensitivity. CW also offers a tool, the Hofstede Culture In The Workplace Questionnaire™ (Hofstede CWQ), which is based on the seminal cultural research of Prof. Hofstede.

The CW cultural offerings can be used in isolation or bundled together to increase one’s cultural sensitivity. The return on investment from these interventions have been: increased in leadership performance and enhanced team performance within organisations and across global teams.

Our Tool

The Hofstede Culture In The Workplace Questionnaire™ (Hofstede CWQ) calibrates an individual’s cross-cultural signature across Professor Hofstede’s six dimensions of national culture and facilitates the comparison of individual culture orientations with selected country scores that they need to interact with at work; improving respondents' personal effectiveness by enabling them to develop a greater understanding of personal attitudes and values towards work.

The Hofstede CWQ also enables you to gain valuable insights on Team & Organisational preferences by enabling respondents to recognise differences in organisational and cross-cultural preferences across business units, locations and even functional teams.

Leverage Dashboards derived from synergistic combinations of the cultural dimensions, providing insights for up to 15 different workplace behaviours (Decision Making styles, Leadership, Motivation etc.) that will benefit global, virtual and intact teams

"Through the global respondents that have used the Hofstede CWQ, the data harvested over the years suggests that the Hofstede Culture In The Workplace Questionnaire is not only an excellent teaching tool but, in addition, generates research results which correlate with my Values Survey Modules (VSM). It is thus a unique instrument which is validated and reliable in the field of cross-cultural learning and interventions."

– Professor Geert Hofstede

How We Can Help You

  • Understand the importance of how culture impacts attitudes, values and behaviours

  • Improve your effectiveness by understanding specific cultural values and depersonalise potential difficult discussions about differences to help effectively resolve business interactions

  • Develop a common vocabulary for employees of an organisation as they work internationally and enhance the team’s ability to understand cultural differences and adapt their actions accordingly.

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