In the recently concluded China International Import Exposition (CIIE) from November 6 to 10, 2023, on behalf of ODE Consulting®’s line of business Culture in the Workplace™ (CW), we were very privileged to have been at the Expo to officiate at the signing ceremony of our second CW Strategic Partner in China – with Ms Yunhua Du, CEO of the Shanghai Global Expertise and Talent Co. (S.G.E.T.) group.

We are grateful to have another partner in China to contribute to the work we do in the CW business, leveraging the Hofstede Culture in the Workplace Questionnaire™ (Hofstede CWQ) that is endorsed by Professor Geert Hofstede, the father of cross culture. ODE is the only global licensee of Prof Geert Hofstede’s seminal work and Hofstede CWQ is the only instrument that Professor Hofstede has endorsed in his lifetime.