ABOUT US

Culture In The Workplace™ (a Line of Business of ODE Consulting® Pte Ltd) specialises in offering solutions in Cross-Cultural and Organisational Culture. ODE is the global licensee representing and applying Professor Geert Hofstede’s body of research to workplace challenges.

Through our global network of partners and associates, we support organizations to drive cultural alignment, unleashing the power of a diverse global workforce, and turning differences into opportunities.


Understand, reconcile  and bridge cultural differences.
Leverage diversity, bridge the gaps, and begin your transformation journey with us today.


ODE and hofstede
hofstede CWQ

OUR OFFERINGS


Our offerings include learning, coaching and consulting interventions to embed culture and enhance cultural awareness and sensitivity. Culture In The Workplace™ also offers the Hofstede Culture In The Workplace Questionnaire™ (Hofstede CWQ), a tool based on the seminal intercultural research of Prof. Geert Hofstede.  

The Culture In The Workplace™ offerings can be used in isolation or bundled together to increase one’s cultural sensitivity. The proven investment from these interventions has been increased leadership performance and enhanced team performance within organisations and across global teams. 

Interested in learning how our cross-cultural coaching and training services can help you and your organization thrive in a globalized world? 


BASED ON OVER 45 YEARS OF RESEARCH ACROSS MORE THAN 70 COUNTRIES PROFILED


Developed in collaboration with Prof. Geert Hofstede and Dr. John Bing, the Hofstede CWQ, is a profiler designed to calibrate an individual’s cross-cultural signature across Prof. Geert Hofstede’s six dimensions of national culture.


Individualism

INDIVIDUAL ORIENTATION VS GROUP ORIENTATION

The degree to which action is taken for the benefit of the individual, or the benefit of the group.

Power Distance

HIERARCHICAL ORIENTATION VS PARTICIPATIVE ORIENTATION

The degree to which inequality or distance between those in charge and the less powerful (subordinates) is accepted

Certainty

NEED FOR CERTAINTY VS TOLERANCE FOR AMBIGUITY

The extent to which people prefer rules, regulations and controls or are more comfortable with unstructured, ambiguous or unpredictable situations

Achievement

ACHIEVEMENT ORIENTATION VS QUALITY OF LIFE ORIENTATION

The degree to which we focus on goal achievement and work or quality of life and caring for others.

Time Orientation

LONG TERM ORIENTATION VS SHORT TERM ORIENTATION

The extent to which members of a society are prepared to adapt themselves to reach a desirable future, or the extent to which they take their guidance from the past and focus on fulfilling their present needs and desires.

Indulgence

INDULGENCE VS RESTRAINT

The tendency to allow relatively free gratification of basic human drivers related to enjoying life and having fun, or the conviction that such gratification needs to be curbed and regulated by strict social norms.

GLOBAL NETWORK


The Culture in the Workplace™ International Network consists of well-established partners & associates around the globe experienced in helping organizations navigate increasing cross-cultural challenges in business.

Connect with our global partners and associates and gain access to a wealth of cross-cultural expertise and resources to help your organization succeed in today’s diverse business landscape.

global presence

Read our Recent Client Success Story

Learn How Hofstede CWQ has helped Singapore University of Social Sciences (SUSS)!

Based on over 45 years  of seminal intercultural research across more than 70 countries profiled & fully endorsed by Prof. Geert Hofstede

Identify & compare differences in individual cultural preferences across business units, locations & even functional teams

Discover insights into your Organizational Culture & preferences  through our Dashboards for up to 15 workplace behaviors 

NEWS & EVENTS

In the recently concluded China International Import Exposition (CIIE) from November 6 to 10, 2023, on behalf of ODE Consulting®’s line of business Culture in the Workplace™ (CW), we were very privileged to have been at the Expo to officiate at the signing ceremony of our second CW Strategic Partner in China – with Ms Yunhua Du, CEO of the Shanghai Global Expertise and Talent Co. (S.G.E.T.) group.

We are grateful to have another partner in China to contribute to the work we do in the CW business, leveraging the Hofstede Culture in the Workplace Questionnaire™ (Hofstede CWQ) that is endorsed by Professor Geert Hofstede, the father of cross culture. ODE is the only global licensee of Prof Geert Hofstede’s seminal work and Hofstede CWQ is the only instrument that Professor Hofstede has endorsed in his lifetime.