responsive design
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
super features
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
drag and drop
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
NEWS & EVENTS
As the
sole global licensee of Professor Hofstede’s seminal research, ODE Consulting® empowers leaders to turn cultural insights into actionable plans. Over the years, ODE has been privileged to apply the
Hofstede Culture in the Workplace Questionnaire™ in workplaces to build strategies that stand the test of time. We share some of the news and events that we celebrate as a global community.
The future of global business – ARE YOU READY?
For Chinese enterprises expanding internationally, the key to success isn’t just market strategy—it’s people strategy. Without the right talent, even the best global ambitions can fall short.
That’s why the first session of the 2025 Going Global Series—co-hosted by Wuhan Yibo Consulting, JZT Brand Selection Division, and ODE China—was a must-attend event. HR leaders and executives gathered to discuss the future of international talent development .
ODE China’s Cindy Gong was a guest speaker at the event. Key insights she shared:
- Building a world-class international talent pipeline—where to find top talent & how to keep them.
- Mastering cross-cultural leadership—bridging communication gaps in global teams
- HR compliance & global hiring pitfalls—visa policies, compensation structures, and legal must-knows
- Lessons from top global companies—what works (and what doesn’t) in international talent management
Beyond knowledge-sharing, the event facilitated high-value networking , helping business leaders connect with peers navigating similar challenges. As Chinese companies continue going global , the need for a robust international talent strategy will only grow. This is truly an exciting time for ODE to continue supporting businesses in this growth area.
CROSS CULTURE OUTREACH IN NANNING, CHINA
“Bridging Cultures,
Building Futures
for Business Success”
Founder and Managing Director of ODE Consulting
® spoke at an expo in Nanning that explored the journey toward globalization, sharing success stories of work in cross-cultural leadership development through the
Culture in the Workplace™ Questionnaire (Hofstede CWQ), based on 45 years of research by Professor Geert Hofstede.
One key takeaway? Our cross-cultural strategies have empowered leaders to boost their performance by up to 300%
, showcasing the tangible impact of these tools and methodologies.
Groundbreaking book by global leadership strategist and culture expert, Jane Hyun
Jane is also a Global Partner and Master Certifier for Hofstede Culture in the Workplace Questionnaire™.
Nearly two decades after her influential book, Jane introduces her new work – an essential guide to equip Asian Americans with strategies to enhance their leadership skills and influence, tailored to fit cultural nuances and address specific barriers they face. This toolkit, drawing from Jane’s extensive leadership and coaching experience, offers self-assessments, checklists, and inspiring stories to help individuals shape a personalized leadership journey, addressing cultural nuances and professional barriers.
Learn more about the work that our Partners and Master Certifiers are involved in at Culture in the Workplace™
At the 2023 China International Import Exposition (CIIE) held from November 6 to 10, representatives from ODE Consulting®’s line of business, Culture in the Workplace™ (CW), were present to officiate at the signing ceremony of our second CW Strategic Partner in China with Ms Yunhua Du, CEO of the
Shanghai Global Expertise and Talent Co. (S.G.E.T.) group. The expanded partner network in China further amplifies the work we do in the CW business, leveraging the Hofstede Culture in the Workplace Questionnaire™ (Hofstede CWQ) that is endorsed by Professor Geert Hofstede, the father of cross culture.
ODE is the only global licensee of Prof Geert Hofstede’s seminal work and Hofstede CWQ is the only instrument that Professor Hofstede has endorsed in his lifetime.
Friends of
HOFSTEDE
ODE Consulting is part of the Friends of Hofstede—a global network of cross-cultural experts dedicated to advancing international collaboration, inspired by Geert Hofstede’s pioneering cultural dimension theory.