Cultivating Cultural Intelligence:
A Success Story from Singapore University of Social Sciences

In an era of global interconnectedness, cultural intelligence has emerged as a vital skill for professionals navigating diverse environments. This success story highlights the transformative impact of leveraging the Hofstede Culture in the Workplace Questionnaire™ (Hofstede CWQ) in enhancing intercultural understanding and fostering global competencies. Through the lens of Singapore University of Social Sciences (SUSS), we explore how this tool has empowered students to thrive in diverse professional settings.

Understanding Cultural Intelligence

In today’s complex world, the ability to navigate cultural differences is crucial. The Hofstede CWQ, based on the pioneering research of Professor Geert Hofstede, provides practical insights into individuals’ cultural preferences. These insights serve as a foundation for developing cultural intelligence, enabling effective engagement with diverse perspectives and ways of working.

Empowering Global Citizens at SUSS

Through SUSS’s Global Learning programs, the insights from the Hofstede CWQ are integrated to develop targeted initiatives aimed at nurturing intercultural competencies. Ms. Barbara Eu, Assistant Manager at SUSS, underscores the importance of these initiatives in transforming students into adept global citizens capable of contributing meaningfully across cultural contexts.

Bridging Cultural Gaps

The application of the Hofstede CWQ within SUSS has facilitated deeper self-awareness and interpersonal understanding among students. Barbara highlights how students are empowered to navigate cultural differences, particularly in overseas environments. By bridging cultural gaps, SUSS fosters more meaningful collaborations, contributing to a sustainable and inclusive global society.

Enhancing Student Experiences

Since 2021, SUSS has strategically incorporated the Hofstede CWQ into its curriculum, providing students with comprehensive cultural understanding as a preparatory supplement for overseas experiences. Through interactive sessions and tailored activities, students acquire essential cultural intelligence, equipping them to thrive in diverse professional environments.

Nurturing Exceptional Candidates

By integrating the Hofstede CWQ into its programs, SUSS nurtures graduates with not only academic excellence but also crucial global perspectives and intercultural competencies. This holistic approach ensures students are exceptional candidates in today’s interconnected job market, ready to navigate the complexities of a globalized world.


The success story of Singapore University of Social Sciences exemplifies the transformative power of the Hofstede CWQ in cultivating cultural intelligence and fostering global competencies. By empowering students with deeper self-awareness and intercultural understanding, SUSS contributes to the enrichment of our diverse and interconnected global landscape, producing graduates who are truly global cultural advocates.

Culture in the Workplace™, a line of business of ODE Consulting®, is committed to empowering individuals and organizations to thrive in diverse cultural environments. Through initiatives like the Hofstede CWQ, Culture in the Workplace™ facilitates meaningful dialogue and fosters inclusive workplaces worldwide.